Mood boards can also help designers develop fresh and creative ideas for projects. When doing this, it is vital to remember that mood boards should not be taken as a literal representation of the final design. Mood boards can inspire the designing team to come up with ideas that resonate with the feel of the brand or campaign. Mood boards are helpful for designing websites, logos and print materials such as greeting cards, posters, invitations, book covers, and social media graphics. They help designers understand the client’s taste in design and deliver a project in line with their expectations. Mood boards help designers tap into their creative side by using visual cues to see how they can blend different concepts, inspirations and moods in a coherent way. Can give the sense of a brand’s visual identity and personality Here is why you should make mood boards a part of your design process. An interior design mood board Mood Board Example – Interior Design Mood Board Benefits of making brand mood boards A fashion mood board Mood Board Example – Fashion Mood BoardĢ. Mood boards are used by graphic designers to convey the look and feel visually – or atmosphere they intend to create for their clients. What is a mood board? Mood board meaningĪ mood board is a collection of materials and images that illustrate the concepts and ideas behind your upcoming design project. Now- let us look at mood boards and understand how you can deploy them in a brand design project. Our designers and brand planners can create the perfect visual identity for your brand that will help you resonate with your target audience and stand out from your competitors. If you are looking for good designers who can do your brand justice and bring to life the vision you have for it- talk to the BrandLoom team. In this article, we will look at what a mood board is and how to use it for brand identity design. This is why they are a brand designer’s BFF. This is where designers depend on Mood Boards.Ī mood board is a tool that can help you communicate the vision, personality and look & feel of the brand via arresting imagery effectively. When you want to give a brand a distinct visual identity- you may find that words often fail to capture what you want to depict. The number of images may vary depending on the project, however we would normally aim for about 10 to begin with.The saying goes that a picture can convey a thousand words. When you have enough images saved for your mood board, download the strongest examples that will work best for your project. These images don't have to be final - you'll just be able to see what they look like all together and refine the aesthetic from there!Ĭreate and name a Pinterest board so you can begin to see what everything will look like together When you begin to get an idea of what your mood board might look like, start saving any potential images you could use to a Pinterest board. Recommended images will start showing up for you as you continue to search also - thank you Pinterest algorithm!Ĭlick on images in Pinterest and more similar examples will show up You may want to consider the brand and what type of design collateral they will need in the future, so you can find specific examples to include. We recommend Pinterest for design inspiration, which is full of creative ideas! Search and explore any relevant key terms to find what kind of direction might work for your mood board. Mood boards are lots of fun to make and everyone will create them differently, however there are a few universal steps to follow as best practice. Designers usually create mood boards at the beginning of branding projects as a means of getting inspiration, as well as having a clear style to follow. Mood boards help to create a clear visual direction that a new brand identity may be guided by. A mood board is a necessity for the beginning of every branding project.
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